Corporate Activism

By: Carol Madere  

From opposing bathroom bills to cutting ties with the National Rifle Association, corporations are responding to pressure from customers, employees and shareholders and wielding a big stick in public policy areas. This paper examines the evolution of corporate social responsibility, focusing on the changing cultures of two companies from different sectors to answer these questions: What drove the changes? How are they being received? What are the risks?

Corporate Activism, CSR
Organizational Cultures
Paper Presentation in a Themed Session

Carol Madere

Associate Professor, Southeastern Louisiana University

I am an associate professor at Southeastern Louisiana University. My research interests include public relations, crisis communication and media effects. I am the editor of "Viewpoints in Media Effects: Pseudo Reality and Its Influence on Media Consumers" published in 2017 by Rowman Littlefield.