Business Program Purposeful Curriculum Design


Business programs have a variety of internal and external constituencies. These in include program faculty expectations, accreditation associations, certification organizations (CPA, CFA, PMI, etc.), employers, students, and others. To ensure that programs meet these constituency expectations, business program faculty must work collaboratively to purposefully design curriculum to reach program goals. This requires developing program matrices with program learning outcomes, course learning outcomes, program student artifacts, assessment processes, and program improvement strategies. This paper outlines how business programs are using purposeful curriculum design to reach these objectives.


Constituencies, Accreditation, Constituency, Program Matrices, Learning Outcomes, Artifacts, Assessment, Curriculum


Pedagogy and Curriculum


Paper Presentation in a Themed Session


  • Dr. Brad Kleindl
    • Professor of Marketing, College of Management, Park University, United States Missouri, United States
    • Dr. Brad Kleindl has served as dean of two business schools and as an interim vice president of academic affairs. Dr. Kleindl has received two Fulbright Specialist awards.He has chaired the baccalaureate and graduate accreditation commission for ACBSP. He has authored or co-authored seven books and had over 60 other publications. He has published on a variety of topics including electronic marketing, international business, and business history. His research focus is on student success.