The Circular Economy As a Paradigm for Entrepreneurship in Tourism Companies

Abstract

Sustainability is increasingly important in society, and the circular economy is an essential tool to make a change in our consumer society. We must change from a linear economy -where we take natural resources, produce, distribute, consume, dispose, and repeat- to a circular economy where there is no waste, where every product has another life, and where we do not consume natural resources of future generations. On the other hand, new businesses created by entrepreneurs deliver jobs, incomes, and value-added (the three cornerstones of economic development) by introducing new products, technologies, or processes. Doing so, new businesses launched by entrepreneurs can also accelerate structural change. They can speed up the shift of resources away from things people no longer want or wish to pay for, towards things they want or for which the entrepreneur perceives a gap in the market or can create a need. Circular tourism entrepreneurship can entail economic growth, essential for a country like Spain. For all this, our research aims to unite these two terms. This growth can occur due to the emergence of new entrepreneurial businesses (thanks to the circular economy) or due to the cost savings that it can entail for a company as well as the improvement of the image that clients and potential clients of these companies have.

Presenters

Antonio Emilio Navarro Valero
University of Granada, Spain

Details

Presentation Type

Poster Session

Theme

2023 Special Focus—Post-Pandemic Tourism Transformations

KEYWORDS

Circular Economy, Tourism, Entrepreneurship, Sustainability