Abstract
While the terms “immersive” and “themed” are often blurred in their use, they are different constructs. A themed experience typically involves creating a cohesive environment that is consistent with a particular theme or setting. An immersive experience involves engaging the customer so they feel as though they are a part of the experience. When immersed the customer might feel they are “actually there” or experience time slippage. However, you can be immersed in a non-themed environment and not immersed in a themed environment; one does not presuppose the other. We lay out the similarity and differences of the two constructs in the context of theme parks and implications for theme park design and practices.
Presenters
Robert MacyAssistant Professor, Department of Management, University of Nebraska at Kearney, Armed Forces Americas, United States Ray Eddy
Lecturer, Integrated Business, University of Central Florida, Florida, United States
Details
Presentation Type
Theme
Tourism and Leisure Industries
KEYWORDS
Theme Parks, Immersion, Theming
