Abstract

We consider the use of virtual reality to set up an effective and efficient market investigation. Through a 10-15 min test, it is possible to have quick and interesting customer feedback. This method could be used by large hotel chains as well as small hotels whose ultimate goal is to improve hotel service, while keeping an eye on the various services and resources used.

Presenters

Mohamed Soulaymane El Gaout
Student, Tourism, Universidad de Granada, Granada, Spain

Details

Presentation Type

Poster Session

Theme

Changing Dimensions of Contemporary Tourism

KEYWORDS

Virtual Reality, Sustainability, Effective market research, Future, Fast test

Digital Media

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