Abstract
This paper aims to analyze the development of border tourism in the Eurocity of Guadiana, as a preliminary step to implement a common strategy for tourism development in the Eurocity. This strategy should enhance border tourism and places this territory in the center of the Andalusia/Algarve region, thus reversing the current peripheral situation. The Eurocity of Guadiana is a European Grouping of Territorial Cooperation (EGTC) whose members are the Spanish municipality of Ayamonte and the Portuguese municipalities of Vila Real de Santo António (VRSA) and Castro Marim, constituted on 9 May 2013, being the southernmost Eurocity of the Iberian Peninsula. We have adopted strategic planning as the reference framework for the management of the resources available in the territory of a tourist destination. Thus, we have followed four stages (analysis, diagnosis, value proposition and definition of strategic objectives), based on the participation and communication of the different agents involved, as cross-cutting axes of the planning process. From the results obtained with the strategic diagnosis and the definition of the desired positioning of the destination, we conclude that there are nine fundamental strategic axes to articulate the tourism offer and to achieve the desired tourism development of the Euroguadiana destination.
Presenters
Enrique Ferradás MoreiraLecturer, Management and Marketing Department, University of Huelva, Huelva, Spain Elena García De Soto Camacho
Lecturer, Management & Marketing Department, University de Huelva, Spain
Details
Presentation Type
Theme
Tourism and Leisure Industries
KEYWORDS
BORDER TOURISM, STRATEGIC PLANNING, DEVELOPMENT, EUROCITY OF GUADIANA
