Abstract
The aim of this study is to determine the existence of causal correlation between the variables of cruise ships safety/security measures, passengers’ security perceptions, and passengers’ purchase intentions. Moreover, this study also examines the impact of gender on such variables. Generally, through the use of quantitative method, the findings show that passengers’ purchase intention is high when feeling safe onboard. Also, passengers’ perception of security raises together with the number of safety/security measures on cruise ships. Moreover, no differences were found in the correlation based on male and female passengers. Further, t-test results indicates that the variable of cruise ships safety/security measures is not gender dependent, while both variables of passengers’ security perception and purchase intention are gender dependent, where female passengers responded with lower evaluation compared to male passengers. The outcomes of this study shows that further research is needed to understand in which contexts, and under which circumstances does gender impact the purchase intention of cruise passengers in relation to their cruising safety and security perception.
Presenters
Shadi BahattabStudent, PhD, Universitat Autònoma de Barcelona, Barcelona, Spain Alessandro Demurtas
Professor, School of Integral Security and Prevention, Escola FUAB Formació, Universidad Autónoma de Barcelona, Barcelona, Spain
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Critical Issues in Tourism and Leisure Studies
KEYWORDS
SECURITY PERCEPTION, PURCHASE INTENTION, SAFETY/SECURITY MEASURES, GENDER, CRUISE INDUSTRY
