Abstract
This document examines the potential of blockchain technology to address the challenges facing the marketing of tourist accommodation through peer-to-peer (P2P) platforms. The popularity of P2P platforms for short-term housing rental is expected to continue growing, but this marketing method presents challenges related to data security, regulation, and fraud. This literature review analyses the limitations and challenges of P2P platforms for tourist housing rental and identify the opportunities presented by blockchain technology to improve regulation, transparency, and efficiency in this market. By using blockchain technology, it is possible to create secure and transparent records of all transactions, increasing trust between users and service providers. Smart contracts also ensure that the terms of rental agreements are enforced, reducing the risk of non-compliance and improving the user experience. Blockchain technology allows for greater flexibility in rental agreements, reducing costs and barriers to entry for landlords and tenants, and increasing the amount of housing available for rent. This review uses the WoS database to conduct a rigorous and systematic literature review and apply different literature review software. The results provide a better understanding of how blockchain technology can address the challenges of the tourist accommodation rental market and improve the effectiveness of P2P platforms. The review identifies gaps in current research and provide recommendations for future research.
Presenters
Juan Francisco Prados CastilloAssistant Professor Doctor, Marketing and Market Research Department, University of Granada, Spain José María Martín Martín
Associate professor, Department of International and Spanish Economics, University of Granada, Granada, Spain Francisco Liébana Cabanillas
Catedrático/Full Professor, Marketing and Market Research, University of Granada, Spain
Details
Presentation Type
Theme
Changing Dimensions of Contemporary Tourism
KEYWORDS
BLOCKCHAIN, PEER-TO-PEER, SHORT-TERM RENTALS, LITERATURE REVIEW
