Abstract
The Tourism Regionalization Program is one of the most long-lasting public tourism policies in Brazil. Various actions from the program, such as the creation of tourism regions, the promotion of the formation of Regional Governance Bodies, and later the inclusion and categorization of participating municipalities in the Brazilian Tourism Map, contribute to the development of tourism being worked on by collectives in all Brazilian states. This work evaluates the evolution of the participation of municipalities in Santa Catarina in the Brazilian Tourism Map, from 2013 until its latest update in early 2023. To do so, exploratory bibliographic research was carried out, as well as documentary research, using the Brazilian Tourism Map 2023 website as a source of data for the reports that were synthesized and grouped to identify the process over time. A decrease in the number of categorized municipalities was identified, but an improvement in the categorization of A and B municipalities, with a decrease in municipalities in Categories C, D, and E. These results serve as a basis for public and private managers, at all levels, with information on the engagement of municipalities regarding Tourism Regionalization, demonstrating that strengthening actions should be put into practice to stimulate the participation of lower-ranked municipalities in the process of tourism development.
Presenters
Marcos Arnhold JuniorProfessor / Undergraduate Coordinator, Tourism and Hospitality, Universidade do Vale do Itajaí - Univali, Santa Catarina, Brazil Pablo Flôres Limberger
Professor, Tourism and Hospitality, Universidade do Vale do Itajaí, Santa Catarina, Brazil
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Changing Dimensions of Contemporary Tourism
KEYWORDS
Public tourism policies, Tourism regionalization, Governance, Categorization, Tourism map
