Abstract
The development of the world tourism sector, the competition between the geographical areas offered in the global panorama is increasing and the products of each place are a true hallmark as a tourist attraction. What makes this work an interesting research is the increase in wine tourism in recent years, leading to an increase in visits to vineyards, tastings, consumption and purchase of wine in the majority of cases where the product is produced or in the surrounding area. Spain is a country with a great oenological tradition. Proof of this is the wide range of designations of origin that exist in the wine routes of Spain. Specifically, we focus on the Official Montilla-Moriles Wine Route, which is located in the south of Cordoba (Spain) and is becoming increasingly popular thanks to the increase in the number of tourists interested in wine. The literature review considers articles published in English and Spanish in the last 5 years. The databases used are: Web of Science, Scopus and Dialnet.
Presenters
Inmaculada Jiménez ManchadoStudent, Licenciada en Publicidad y Relaciones Públicas, Universidad de Granada, Melilla, Spain
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Tourism and Leisure Industries
KEYWORDS
WINE, SPAIN, CULTURE, TOURISM, RURAL DEVELOPMENT
