Abstract
Community-Based Tourism (CBT) is among the fastest-growing sector within the rural area, as an alternative income generation besides agriculture, fisheries, plantation etc. Community-Based Tourism is activities involving rural entrepreneurship and community, for the purpose of tourism products to be attracted tourists who visited the rural area. By utilizing the digital economy, rural tourism will be more visible to potential tourists and boost the local economy with product innovation and creative industry. The nine-step approach has been commonly recognized in any CBT where community building is the starting point to make any solid and sustainable CBT project. The first four (4) steps relate to starting and developing CBT initiatives, which are useful for sites that are embarking on CBT projects, and these are more relevant in developing entrepreneurial skill sets. The subsequent five (5) steps address the sustainability of CBT projects, which are more appropriate for mature CBT projects that gradually move up the value chain toward digital empowerment and stability in post-pandemic transformation. The six (6) Components in the Advancing Community-Based Entrepreneurship (CBE) framework have been designed to reflect the value added to developing successful and creative CBT, especially in the new challenge of the tourism era in order for tourism resilience. A few case studies around APEC countries have been selected in order to recognize the Critical Success Factors of these six (6) components of Advancing CBE in CBT. As a result, tourism-related SMEs must prepare for these changes and embed transformation strategies for the tourism digital economy.
Presenters
Norhazliza HalimHead, Tourism Planning Research Group, Universiti Teknologi Malaysia, Johor, Malaysia Nabila Norizan
Student, Doctor of Philosophy, University of Malaysia, Johor, Malaysia
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Changing Dimensions of Contemporary Tourism
KEYWORDS
Community-Based Tourism, Creative Tourism, Community-based Entrepreneurship, Tourism Planning, Rural Community
