Abstract
The decision-making process is a step-by-step process allowing professionals to solve problems by weighing evidence, examining alternatives, and choosing a path from there. The main characteristics about tourism product are “intangible”, which caused the problem to the “grand theories” of consumer behavior which do not distinguish between intangible and tangible products and services. That meant majority of the models from consumer behavior fields only consider the decision-making process a simple input-output model (Smallman & Moore, 2010). This study aims to research the connections among tourists’ experiences, an understanding about tourists, transactions, acts, ideas, events, context, structure, thoughts, and outcomes. The research goal is to create different and updated models to explain decision-making process towards travel and tourism product purchases for tourists with Generations and Z before and after the COVID-19. This study will use three focus group interviews which include eight Eastern and eight Western young adults. The information collected from focus group interviews is analyzed to understand how generations Z react to the decision-making towards planning their overseas vacation and identify how the use and influence of social media and other types of information sources across all stages for pre-travel, during travel and post-travel for overseas trip before and after the COVID-19.
Details
Presentation Type
Theme
2023 Special Focus—Post-Pandemic Tourism Transformations
KEYWORDS
Covid-19 Dcision-making process Generation Z Social media
