Abstract
During the COVID-19 pandemic, consumption of tourism has been impacted negatively. On the other hand, the willingness to consume tourism may not change that much. On the contrary, some tourists show a higher desire level for tourism. Virtual tourism is considered a substitute choice of enjoy the trip.This paper investigates consumer behavior regarding virtual tourism by collecting data from social media in China before and during the COVID-19 pandemic. We provide insights for a deep understanding of consumer behavior toward virtual tourism on social media, which may enable corporations in this industry to make business and marketing decisions.
Presenters
Yang LiuAssistant Professor, Business, Fitchburg State University, Massachusetts, United States
Details
Presentation Type
Theme
2023 Special Focus—Post-Pandemic Tourism Transformations
KEYWORDS
Virtual Tourism, Consumer Behavior, International Business, Photography, Marketing, Advertising
