Stakeholder's Perception of Agritourism as a Niche Leisure Activity

Abstract

Visitors’ leisure activities have undergone a sea of change especially post COVID and they are looking for activities which are away from the regular crowd and close to nature. Agritourism is a developing form of such an activity that is gaining popularity due to the transformation happening in the human mind on tourism activities. The Stakeholders are broadly categorized as Visitors, Host Population, Travel Mediators, and Decision Makers. Structured interviews and surveys are used to gather data and then analyzed. The study result shall help in creating a model for sustainable development and transformed tourism activities thereby promoting a healthy tourism ecosystem.

Presenters

Sanjeeb Pal
Professor and Director , School of Hospitality, Amity University Rajasthan, Rajasthan, India

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Changing Dimensions of Contemporary Leisure

KEYWORDS

Agritourism, Sustainability, Transformed tourism Activity, Tourism Ecosystem, Niche Leisure Activity