Seventh International Conference on Tourism & Leisure Studies

Abstract

This research analyses the moderating effect of fake news on the relationship between behavioural factors (moral standards, environmental concern, and health consciousness) and the intention to be vaccinated. The information was collected on 530 undergraduate students. To test the relationship between the variables, a set of experiments was used that allowed. Through the control of conditions, an attempt is made to analyse the factors that determine vaccination considering when the consumers have influence of fake news about vaccine such as Sinovac. The experiments become an appropriate technique to be able to verify the interference of fake news in the different perceptions of people in ranges of vaccination ages. The results show that the relationship between behavioural factors such as moral norms and environmental concern and health consciousness have a positive influence on vaccinated intention. In the case of moderation effects of fake, it was found that moral norm and environmental concern are high the influence is higher, but when is low the intention decreases. For trusted news it was not found a sustainable change between if they read fake or true news.