Three Year-three Facility Longitudinal Case Studies: Fall Semester Comparisons of University’s Laboratory Restaurants

Abstract

University programs in hospitality, tourism and leisure often provide experiential training for future leaders of these industries. “Dining out” is a leisure activity. Tourism and leisure students participate in “real world” restaurant laboratory experiences by providing instructor-supervised dining services to patrons. Covid-19 impacted all sectors of hospitality, leisure and tourism markets. Educators wanted to determine on-campus university restaurants’ effects, over time, in a geographic area that is currently experiencing Covid-19 variant spikes. For three University restaurants over a three-year period from Fall 2019 (Pre-Covid 19) to Fall 2021, the educators reviewed several artifacts. They studied historic, photo-documentation; university documents; restaurant lab course syllabi. They examined restaurant patron counts and food receipt records. They reviewed restaurants’ signage and physical settings; reflected on their own informal observations; considered: restaurant student workers’ and patrons’ patterns of mask-wearing and social distancing; university policies; restaurant furniture arrangements and signage. Findings revealed: no mask-wearing or social-distancing in Pre-Covid Year 1; evidence of mask-wearing and social distancing in Year 2; less evidence of mask-wearing and minimal social-distancing behavior in Year 3. No Covid-19 restriction signage was in evidence Years 1 and 3 but was conspicuous in Year 2. University restaurant policies, procedures and University messaging specifically related to Covid-19 were non-existent in 2019 and varied over 2020-2021. Serving configurations, seating placement and capacity within restaurants varied over three-year period. Relatively sustained total patronage counts and food sales have resulted across the study period despite some variability. All three restaurants remained open and viable during the study period.

Presenters

Paulette R. Hebert
Professor, Design and Merchandising, Oklahoma State University, Oklahoma, United States

Details

Presentation Type

Poster Session

Theme

2022 Special Focus—Responsible Post Pandemic Tourism: Built Environment and Design Excellence

KEYWORDS

RESTAURANT, PANDEMIC, PATRON, UNIVERSITY, STUDENT, SALES

Digital Media

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Three Year-three Facility Longitudinal Case Studies (pptx)

Tourism___Leisure_3_restaurants_2022_poster.pptx

Three Year-three Facility Longitudinal Case Studies (pptx)

Tourism___Leisure_3_restaurants_2022_poster.pptx