Fifth International Conference on Tourism & Leisure Studies

Abstract

As one of the segments in special interest tourism, marijuana tourism is growing at a fast pace, currently drawing thousands of people and millions of dollars to states, where the adult sale of marijuana is legal. In response to the recent development, this descriptive study examines resident perceptions, impacts, and support for marijuana tourism in the state of Oregon, USA. A quantitative survey was distributed to Oregon residents (n=729) living in seven different tourism regions of the state. Results indicate that residents perceived marijuana legalization and the related growing tourism positively. While possible negative impacts were acknowledged, the study respondents stated that they enjoy living in a state where marijuana is legal and perceive marijuana tourism to be beneficial at a personal and state level (e.g., an increase in tourism spending and employment opportunities). The majority of respondents said they would support marijuana legalization if it were on the ballot today, even though less than half identified themselves as recreational marijuana users. Since the marijuana sector will continue to be scrutinized by community stakeholders and policymakers, the findings of this study can be useful in developing appropriate strategies and policies and fostering sustainable tourism development of local communities.