Abstract
Travel of athletic teams and sports marketing strategies are closely linked with airports and tourism. Some of the significant components of sports management and tourism are airport management and marketing strategies used for advertising at airports. To be successful in marketing, it is important to follow successful trends while also being innovative in advertising. For example, Miami International Airport developed a sports charter terminal to make travel more convenient for athletes and develop local tourism. This sports terminal is the first of its kind and has the potential to create new trends in the world of sports, aviation, and tourism. Airports also offer a unique way of promoting different sporting events because they can use targeted strategies for travelers. The creation of fan zones at various airports for the 2018 FIFA World Cup represented an effective method of advertising, but also gave travelers the distinctive, memorable opportunity to watch the matches. Finally, many major airports have sports collectible stores so that travelers can get a jersey or mug representing the home team. Local airports become embodiments of the sports identity of their cities. Such examples demonstrate the significance of airports for improved sports travel as well as their potential for advertising and brand marketing. This poster contributes to ongoing research in sports management and tourism by identifying the distinctive contributions of airports.
Details
Presentation Type
Theme
Tourism and Leisure Industries
KEYWORDS
Marketing, Products, Planning, Information, Air-travel, Sports, Airports
Digital Media
This presenter hasn’t added media.
Request media and follow this presentation.
