Abstract
Tourism has a big footprint on the environment. Accommodation, as a basic part of tourism supply, has also many environmental impacts like greenhouse gas emissions, water consumption, discharge of untreated water, generation of waste, and degradation of land and ecosystems, etc. The environmentally-friendly policies and practices in hotels can contribute to minimizing negative environmental impacts of the tourism industry. The reporting of environmental policies and practices online via hotel companies’ websites is increasing nowadays, as sustainable and responsible tourism, and niche travel have grown over the past several years. Thus, the communication of green practices can add value to hotels’ reputations, and furthermore, can help hotel businesses to gain a competitive edge. This study aims to analyze the websites of hotel businesses in Athens and the Attica region in Greece. The goal is to provide a snapshot of where the hotel industry is in terms of online environmental reporting and communicating related environmental policies and practices. This study sets a benchmark for the communication of environmental policies by leading hotels, and offers a comprehensive view of environmental tools and practices employed among these hotels. Conclusions of the study can serve as a driving force for hospitality sector to implement an Environmental Management System as a response to the increased worldwide environmental awareness.
Presenters
Georgia ZouniAssistant Professor, Tourism Studies Dep., University of Piraeus, Attiki, Greece Eleni Didaskalou
Assistant Professor, Department of Business Administration, University of Piraeus, Greece Dimitrios Georgakellos
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Tourism and Leisure Industries
KEYWORDS
Eco-Friendly Hotels, Environmental Reporting, Green Marketing Tools, Digital Marketing
Digital Media
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