Fifth International Conference on Tourism & Leisure Studies

Abstract

The coffee region of Colombia has been one of the axes that has driven the country since the internal migration process known as the “Antioqueña colonization.” For more than a century, its inhabitants adopted the coffee tree by adapting the rural ecosystem to generate such an important production of the grain that the coffee industry marked the agribusiness development, and the generation of foreign exchange by exports of the country from the production of the best coffee smooth of the world. In recent years, the region has ventured into the offer of tourist services, positioning itself as one of the most recognized destinations in the country. In this sense, the article recognizes the work done in the design and implementation of a tourist offer based on four products, twenty-seven travel experiences, six routes and a great diversity of itineraries that allow to present, under principles and criteria of tourist sustainability, the values and attributes of a destination that in 2011 was included on the UNESCO world heritage list, projecting itself as one of the main tourist destinations in Colombia through the Coffee Cultural Landscape Routes brand.