Fifth International Conference on Tourism & Leisure Studies

Abstract

Geographical climatic attractions are one of the most effective factors in attracting tourists to countries, and their importance is not limited to job creation and income generation. By integrating planning and development, these attractions can create direct and indirect economic, social, cultural, and political interests, and make a significant contribution to national, regional, and international development. Advertising is one of the most effective ways to accomplish this goal, and one of the most important advertising tools is the role of graphic art. As one of the most widely used advertising strategies, visual communication can improve and enhance a country’s tourism industry. It is an approach in which all countries are in close competition in order to reap the benefits. This study explores and analyzes the impact of advertising tools on attracting tourists, with a particular emphasis on the role of modern graphic arts, and emphasizes that these tools should be studied more carefully as one of the scientific, social, cultural, and communication disciplines, as well as be utilized. The results of this study also confirm the goals of its preparation for the effectiveness and development of the tourism industry through the use of advertising tools, and confirm a significant relationship between tourism industry success and the use of graphic elements.