Fifth International Conference on Tourism & Leisure Studies

Abstract

Every year, cities as an attempt to revitalize economies, with certain strategies competing to absorb tourist from all over the world. Although there are several strategies to accrue tourist, due to visibility and materiality of buildings and urban landscape, place based strategy is considered as popular way. This growing trend in branding and regenerating cities in line with cultural strategies are the result of culture-led regeneration. In this paper place-based strategy is considered as territorial investment to regenerate a geographical space and increase tourism industry. This study relies on qualitative assessment and case study approach to reveal dimensions of place-based strategy in line with tourism development.