Abstract
Tourist destinations operate in universes of meaning. The founding meaning assigned to a tourist resource by the actors who own or manage it is constantly resignified by other actors along the tourist circuit. However, in certain circumstances, the founding meaning is distorted and commodified by market forces, which jeopardizes the socio-cultural sustainability of the involved tourist destination. One way of reducing these negative effects is the participatory construction and articulation of narratives about the tourist destination. Its must be flexible enough to incorporate the founding meaning and subsequent resignifications that enhance it. Moreover, they should be at the basis of any effort of tourism planning and development. This research involves a semiotic approach to the construction of these narratives in zones with high potential of tourism development. Specifically, it intends to identify the founding values assigned to a tourist resource, explore the related resignifications that emerge along the tourist circuit, promote a space for the participatory construction of a narrative about the tourist destination as a whole, and suggest a guideline for an appropriate planning of this destination according to the constructed narrative. The study focuses on a new tourist destination:This sanctuary is fully decorated with an astonishing set of mosaics inspired by biblical passages. The project involved local employment and free education programs that benefited the impoverished population of this rural zone. This research intends to elucidate to what extent the founding combination of aesthetic, religious, and social values will be able to survive the tourism market dynamics.
Presenters
Maria E Sanchez ZambranoEconomist, Management, Pontifical Catholic University of Perú, Lima, Peru Mario Marcello Pasco-Dalla-Porta
Associate Professor, Academic Department of Management Sciences, Pontificia Universidad Católica del Perú, Peru Maria Elena Esparza
Profesora Asociada, Departamento Académico de Ciencias de la Gestión, Pontificia Universidad Católica del Perú, Lima, Peru
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Tourism planning, Sustainability models, Narrative construction, Semiotic analysis
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