Plenary Session - Drew Martin Director and Professor, University of South Carolina, United States
Description
"Moving off the Scale to Understand Visitors' Motivations and Behaviors" Drew Martin received his Ph.D. and M.A. from the University of Hawaii at Manoa, Honolulu, and his MBA and B.A. from Pacific Lutheran University in Tacoma, Wash. Prior to taking his current position, Martin was professor of marketing (2004-2016) and interim dean (2016-17) at University of Hawaii at Hilo. Previously, Martin worked with the College of Business Administration, North Dakota State University (1999-2004), Lundquist College of Business, University of Oregon (1997-99), and School of Economics, Niigata University, Japan (1995-97), served as senior associate editor of buyer behavior, Journal of Business Research (2012-15), and associate editor for the International Journal of Culture, Tourism and Hospitality Research (2007-13).