Tourism Dynamics: Attracting Visitors and Emerging Markets
Identifying a Suitable Profile for Tourism: The Colombian Case of Pereira's Cultural Cluster
Paper Presentation in a Themed Session Beatriz Bedoya V., Paola Podestá, Willy Henao, Jaime Espinal
This study comprises a series of strategies based on playful learning as a method for the co-creation of the profile of Pereira´s Cultural Cluster. Through discussions and interactive workshops, the basic profile for the consolidation and future operation of a cluster of cultural industries was established. The methodology involved different actors from the cluster, and resulted in identifying the potential for cultural tourism to enhance the city´s privileged geographic location and rich cultural heritage. The study revealed that focusing only on producing cultural events would be to neglect the main strength that Pereira has when it comes to building a cluster of cultural and creative industries: its infrastructure for tourism. Pereira, axis of the “Paisaje Cultural Cafetero,” with all the history of coffee production farming in its idiosyncrasy, in its roots and traditions, has tourism as an element that supports its identity, founded on this heritage, as well as on its modern industrial capacity. Thus, the city´s Master Plan of Culture aims to build upon the pillar of tourism for the cultural development of the city. Tourism then becomes a framework that encompasses, gathers, welcomes, and disseminates cultural events that have yet to be more frequent in Pereira.
A Multi-tourism Paradigm Scale of Winescape
Paper Presentation in a Themed Session Asli D.A. Tasci, Robin M Back
Winescape is a concept similar to wine tourism destination image, where attributes of a wine tourism destination forms a landscape in tourists minds (Bruwer and Lesschaeve, 2012; Bruwer et al., 2015; Quintal et al., 2015; Thomas et al., 2016). The dimensions of wine tourism includes physical and socio-cultural quality regarding the rural character of the landscape (Mitchell, Chraters, and Albrecht, 2012). This study investigates the attributes of Florida winescape with its multidimensional attributes from different tourism paradigms, in relation to tourist motivation, decision-making, and visit experience. Different attributes of winescape may play varying levels of importance in tourists’ motivations and decisions to choose to visit wineries and their experiences with the wineries they visit. A comprehensive content analysis of the wine tourism, destination image, and winescape related articles to identify the common attributes of winescape and winescape attributes specific to Florida. A through list of winescape attributes was developed and pilot tested on a sample of tourists. The results were used to purify the scales. In the main study, the scales were tested for reliability and validity by using exploratory factor analysis and confirmatory factor analysis. The results showed different factors of winescape based on the tourism paradigms as well as product category.
Circular Mozzarella : Projecting a Thematic Cycle Path for New Tourists in Northern Italy
Paper Presentation in a Themed Session Francesco Buscemi
The shift from the industrial to the digital way of producing goods has led to a crisis in many factories. However, digital society has also increased tourism, cultural interests, and fragmented lifestyles. The one-year overall project, carried out by five researchers, has analysed how to design tourist paths for the "new tourist" (Poon, 1993) in the non-tourist Veneto's region called Pedemontana. Drawing on theories on the circular society (Lacy and Rutqvist, 2015; Masiero, 2016), and combining interviews, storytelling, and political economy, I have focused on how food (producers, shoppers, chefs, restaurateurs, and tellers) can become the engine of the network and drive the tourist experience. An old mozzarella plant, for example, makes mozzarella again but is also connected to a restaurant, a B&B, a theatre, a storytelling tour, and an old hydro-electric turbine which shows how energy was produced before the centralization. In doing so, these food companies, apart from cheese and meat, in line with the circular society, also deliver immaterial goods such as knowledge, trust, respect for nature and wellbeing, and the new tourist may experience a "different" Veneto, far from the mass-consumed Venice.
