Abstract
In today’s dynamic workplace landscape, the relationship between employee interaction with social media platforms and its influence on fostering creativity has become increasingly pertinent. This research delves into the multifaceted dynamics of this relationship, exploring how employee interaction with social media influences their creativity levels within organizational contexts. Through in-depth interviews and thematic analysis, we investigate the subjective experiences and perceptions of employees within specific industries, regarding their engagement with social media platforms and its connection to their creative processes, key themes and patterns will be identified to elucidate the underlying factors that facilitate or hinder creativity within the context of social media interaction. Moreover, this study seeks to explore potential moderating and mediating variables that may impact the relationship between social media engagement and employee creativity, such as organizational climate, individual personality traits, and the frequency of social media usage within specific industries. By elucidating these intricate dynamics, this research endeavours to offer valuable insights for organizations seeking to leverage social media as a catalyst for fostering employee creativity. Findings from this research contribute to both theoretical and practical domains, providing insights for scholars, practitioners, and organizational leaders. Overall, this study contributes to advancing our understanding of the interplay between social media engagement and employee creativity, shedding light on the mechanisms through which organizations can harness the power of digital platforms to foster a culture of creativity and adaptability in contemporary organizations.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Social Media Engagement, Employee Creativity, Organizational Climate, Social Media Usage
