Unintended Consequences Unveiling the Positive Dynamics of Misinformation on Instagram Amidst the COVID-19 Crisis: "Beyond Misinformation: The Paradox of Community Resilience and Emotional Support on Social Media"

Abstract

This study investigates the unforeseen ramifications of misinformation on the social media platform Instagram throughout the ongoing epidemic, with a specific emphasis on the context of Iran. The study demonstrates that misinformation can, in fact, promote communal cohesiveness and emotional assistance, particularly in situations when traditional media is not believed. The investigation utilizes qualitative interviews to reveal the varying responses of various genders to disinformation and evaluates its wider social consequences. The results indicate that, within some circumstances, the dissemination of false information can have a beneficial impact on public opinion and collective actions. This statement presents a critique of the prevailing narrative pertaining to digital disinformation, advocating for a more sophisticated approach in crisis communication and public health policies. The study holds great importance for individuals in the fields of crisis communication, public health, and media studies, as it emphasizes the intricate influence of disinformation on the formulation of public reactions in times of calamities.

Presenters

Reza Tavalla
Resercher, Faculty of Humanities and Documentation, University of A Coruña, Alicante, Spain

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Communication

KEYWORDS

MISINFORMATION, SOCIAL MEDIA, PUBLIC SENTIMENT, COMMUNITY COHESION, DIGITAL COMMUNICATION