Abstract
This research paper delves into the intricate dynamics of CSR and customer engagement within the context of green banking digitalization, examining the mediating role of perceived environmental value (PEV) and the moderating influence of customer eco-consciousness. In an era marked by growing environmental awareness and digital transformation, the study explores how CSR initiatives resonate with customers, influencing their engagement and loyalty. Furthermore, it investigates how green banking digitalization, driven by technology-enabled sustainable practices, shapes customer perceptions and behaviors. Through empirical analysis, this research elucidates the mechanisms underlying these relationships, providing insights for financial institutions striving to navigate the evolving landscape of ethical banking in the digital age.
Presenters
Ahmed Muneeb MehtaPrincipal/ Associate Professor, Hailey College of Banking & Finance, University of the Punjab, Punjab, Pakistan
Details
Presentation Type
Theme
KEYWORDS
Corporate Social Responsibility, Customer Engagement, Green Bank Digitalization, Customer's Eco-Consciousness
