Nineteenth International Conference on Interdisciplinary Social Sciences

Abstract

The purposes of this study are to understand international tourists’ preferences after the COVID-19 pandemic and to suggest strategy development to achieve the tourist requirements. It investigates the hypothesis that international tourists positively respond to the high hygienic standards of the destinations and less crowded places. The Conjoint Choice Model (CCM) is applied in order to reveal the stated preference of international tourists. The questionnaires are collected from inbound tourists from Asia, Europe, America, Africa and the Middle East. The results from the research on post-COVID tourists’ behaviors can suggest policymakers formulate effective policies and improve tourist destination management. Additionally, the outcomes of the research can be the guidelines for businesses in the tourism industry to design their plans in order to gain comparative advantages. For example, to attain high hygienic standards, flexible policies and maintaining good general service standards are important and significantly influence tourists’ willingness to pay.