Abstract

The popularity and low cost associated with Television (TV) reality shows over the world cannot be overstated. In view of this, TV stations arguably rely on reality shows to reach most audiences. This study examines the differences in gender representation on the popular Ghanaian reality TV show “Date Rush” aired on TV3. The author employs social semiotics while relying on multimodality framework to annotate the appearance of female and male participants in the reality TV show. Using the purposive sampling procedure, and using the ELAN semi-automatic annotation tool, I examine how the human body is presented as a trophy for attraction (what I refer to as cobodyfication) from the opposite sex in the TV3 dating reality show called “Date Rush”. Implications for policy, practice, ideology and “reality” TV programming are discussed.

Presenters

Daniel Edem Adzovie
Lecturer/Researcher, Department of Communication Studies, University of Cape Coast, Central, Ghana

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Communication

KEYWORDS

Television, Reality Shows, Date Rush, ELAN, Multimodality, Cobodyfication, Ghana

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