Online News Sharing among Arabs: Topics, Users' Demographics, and Motivations

Abstract

Sharing news over social media (SM) has become an everyday practice among internet-users all over the world. Despite the potential importance of news-sharing, little is known about this phenomenon in the Arab region. The news-sharing literature and uses and gratifications approach form the theoretical framework of the current research which examines the tendency of news-sharing on SM and its motivations among Emiratis and Arabs residents in the United Arab Emirates. It also explores the correlation between motivation and topics shared on social media. It investigates the difference in news-sharing and motivational factors among the demographic groups, mainly gender, age, nationality, level of education (undergraduate and post-post-graduate), and type of education (private vs. governmental). A convenient sample of 324 respondents filled an online constructed questionnaire. Based on the Uses and Gratification approach, factor analysis revealed four motivational factors that stimulate respondents to share news through SM. A positive significant correlation between news-sharing and both “status-seeking” and “social responsibility” was found. The correlation was non-significant between news-sharing and both “socializing” and “dissemination of information.” These factors significantly correlate positively with the type of topics that the Arab respondents share on SM. There is no significant difference between males and females in the news-sharing motivational factors except in the category of “socializing,” which is higher in the mean value among females than males. Emiratis have higher mean values in all news-sharing motivations as compared to Arab expats. More results are discussed in the paper and further research is recommended.

Presenters

Azza Ahmed
Professor, Mass Communication, Zayed University, United Arab Emirates

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Communication

KEYWORDS

Social Media, Uses and Gratification, News Sharing

Digital Media

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Online News Sharing among Arabs (pdf)

Oxforf_Conference_2023_Azza_s_presentation.pdf