An Application of Value-Belief-Norm Theory in Predicting Solid Waste Management Behavior Among Student Community: A Structural Equation Modelling Approach

Abstract

This study examines the antecedents of solid waste management behavior based on the psychological framework of Stern’s value-belief-norm theory. Data collected from 512 students of Udupi district, India was analyzed using structural equation modeling. The results indicated that altruistic and biospheric value orientations had a significant positive impact on belief, while egoistic value orientations had a negative impact on belief. The study also revealed that belief and moral norms were the predictors of solid waste management behavior. The findings of this study are in accordance with Stern’s assumptions of pro-environmental behaviors and highlight the importance and need of strong commitment among citizens to protect our ecosystem through waste reduction behaviors. This research enhances the understanding of the significance of the role played by the determinants of solid waste management behavior and it opens up scope for academicians as well as practitioners to design a sustainable solid waste management system and healthy society through further research. Implications drawn through the results of this study may be useful to government bodies in improving the pro-environmental behaviors in the context of solid waste management.

Presenters

Lewlyn Lester Rodrigues
Professor, Humanities and Management, Manipal Academy of Higher Education, India

Sumana Jagadeshi Raghu
Doctoral Candidate, Humanities and Management, Manipal Academy of Higher Education, India

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Environmental Studies

KEYWORDS

Environmental psychology, Environmental sustainability, Solid waste disposal, Student community, Value-belief-norm

Digital Media

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An Application Of Value Belief Norm Theory (ppt)

Presentation_Manuscript_ID_-_I121P235_-_Lewlyn_Rodrigues.pdf