Fifteenth International Conference on Interdisciplinary Social Sciences

Abstract

This research examines the Implication of social networking on small business owners (SBO) and entrepreneurial return among business owners in Lagos State. The specific objectives of the study are; to ascertain the extent to which social media networks are used by entrepreneurs to determine the effect of social networking on entrepreneurial return among SBOs to determine the social networking that is effective to foster entrepreneurial returns among SBOs. The study employs a cross-sectional survey using a self-report questionnaire, Analysis of variance ANOVA, linear regression and multiple regression analysis techniques to examine 250 survey responses. The reliability of the instrument was established with the Cronbach Alpha method which yielded a reliability coefficient of 0.873. The findings of the study revealed that WhatsApp and Facebook was the most visited social network by entrepreneurs for business purposes. The study also finds out that Whatsapp, among others, has a very strong positive significant effect on entrepreneurial returns. The result further revealed that social network has a significant effect on entrepreneurial returns. In light of the results, the study recommends that SBO should improve on how to advertise their product using WhatsApp and Facebook.