Architectural Communication a Pillar in the Twenty-first Century for Heritage and Identity Transmission : Case Study of Tetouan, Morocco

Abstract

In this paper architecture is considered not only a technical field related only to urbanism and city conception, rather it is an essential medium of communication, an intersection of multidimensional dialogue. Architecture beyond its technicity is a universal patrimonial bond of human beings. It is further the anchor for identity and cultural preservation. Any land needs to express itself locally, nationally, and internationally throughout its architectural presence and especially throughout the social appropriation to this heritage. It is not deniable that architecture incorporates many changes with influences that occurs from one generation to another, but still even if these changes are a fact, the centrality of architecture allows the citizens to build their concerns and their affiliations according to a social positioning delivered by their ancestors. Where are we from this productive temporality? Do we belong to this constructed heritage? Is our territoriality today productive enough? if the response is yes, what is our contribution to the elaboration of this heritage? Do we understand it efficiently to communicate it? The concern of cultural identity, and heritage preservation is not only related to the economic growth, to the territorial marketing or for tourism. These aspects are important yes, but not sustainable even more not attainable if we do not establish an authentic dialogue centering the universality of our patrimony .

Presenters

Amal Ben Attou

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Social and Community Studies

KEYWORDS

ARCHITECTURE, COMMUNICATION, CULTURAL HERITAGE, SOCIETY, SUSTAINABLE

Digital Media

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