Fifteenth International Conference on Interdisciplinary Social Sciences

Abstract

Consumers resort to the internet to make purchases in order to simplify their daily lives. The internet offers consumers an alternative purchasing method, also known as online shopping. Furthermore, online shopping offers consumers retail-related products online - also referred to as e-tailing. Although making purchases with e-tailing is considered to be convenient, time saving, and making easy price comparisons - consumers still experience risks. These experienced risks make consumers hesitant to fully adopt e-tailing as a purchasing method. Together with this, they resort to coping strategies in order to cope with these identified risks. In this descriptive, qualitative study, focus groups were held in order to obtain information regarding participants’ experience with e-tailing. The results provide better insight into how consumers’ experience prevent or encourage them to make use as e-tailing as a purchasing method.