Abstract
Bollywood, the Hindi movie industry of India has gained popularity worldwide. The worldwide spread of South Asian Diaspora has contributed greatly to the increased global visibility of Bollywood. Based on Vertovec’s (2000) theory of diaspora as a ‘mode of cultural production’, this qualitative ethnographic study seeks to elaborate an understanding of the nature of cultural consumption and transmission occurring among the fourth generation Thai-Indian Diaspora youth through Bollywood movies. This paper also inquiries into whether Bollywood plays a role in maintaining the cultural identity among these individuals.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Cultural consumption, Cultural identity, Thai-Indian Diaspora, Bollywood
Digital Media
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