Abstract
Despite abundant evidence and information about climate change, not all young people seem to be acting or even worried, even though it concerns their future. In an effort to tap into younger generations, some media organizations have started to mix two different disciplines: journalism and gaming. Under their own brand, they have begun to produce newsgames - a hybrid representation of real-world sources with online interactive experience – in order to increase levels of readership and engagement with the topic. While young adults consumption of news has dropped in the last years, their use of digital games has increased. The study introduces the trend of newsgames in the field of climate change and sustainability and provides examples of how media organizations like The Guardian or BBC are adopting this innovative strategy.
Details
Presentation Type
Theme
KEYWORDS
Sustainability, Climate change, Journalism, Gaming
Digital Media
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