Abstract
This paper presents a thorough examination of artificial intelligence’s transformative influence across diverse industries. It commences by presenting the generative AI blueprint from Info-Tech Research Group, emphasizing its systematic and responsible approach to leveraging generative AI tools for organizational objectives. The blueprint’s focus on revenue increase, cost reduction, innovation acceleration, and risk mitigation is underscored through member testimonials showcasing real-time savings and positive impacts. Shifting to the intersection of public relations and AI, the paper underscores the importance of collaborating with AI-experienced PR agencies, particularly for businesses in emerging industries. It traces the history of AI in PR, highlighting its current state characterized by hyper-personalization and real-time analytics. The paper anticipates the future of AI in PR, outlining expectations such as enhanced data analysis, predictive trend forecasting, and efficient media monitoring. It concludes by endorsing a solution for businesses that navigates the complexities of modern PR. Additionally, the article explores AI’s transformative impact on healthcare, spotlighting Johnson & Johnson’s initiatives to revolutionize patient care. Jeff Headd, Vice President, Commercial Data Science, underscores AI’s potential in rapidly analyzing healthcare datasets for improved patient outcomes. The narrative delves into five ways Johnson & Johnson employs AI, including earlier disease detection through algorithms, driven drug discovery, targeted clinical trial recruitment, efficient supply chain management, and assisted analysis of surgical procedures. The paper portrays AI as integral to Johnson & Johnson’s and other health agencies’ commitment to creating a healthier world, aligning with health companies’ vision of smarter, less invasive, personalized, and connected healthcare experiences.
Presenters
Gayle PohlAssociate Professor, Communication and Media, Universiti of Northern Iowa, Iowa, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Civic, Political, and Community Studies
KEYWORDS
Artificial Intelligence, Public Relations, Healthcare
