Twenty-second International Conference on New Directions in the Humanities

Abstract

This research delves into the repercussions of the COVID-19 pandemic on the Indonesian film industry, specifically focusing on Qun Films, a micro, small, and medium-sized enterprise (MSME) founded in 2019. Initially aiming to bolster talent from Papua through the ‘Jendela Papua’ initiative, the pandemic compelled Qun Films to adapt its strategies for sustainability. The study unfolds the evolution of Qun Films’ plans, originally slated to produce four short films, into the production of a singular feature film, ORPA. This shift in approach, driven by pandemic-induced constraints, showcases the resilience and adaptive decision-making required to weather unforeseen challenges. The synergy with Qun Studios, its sister company specializing in PR and marketing campaigns was integral to Qun Films’ survival during these turbulent times. The paper explores how the diversified portfolio and client base of Qun Studios provided a vital lifeline for Qun Films during a period of industry-wide uncertainty. The research methodology relies on in-depth interviews with key stakeholders of Qun Films and Qun Studios. This case study not only sheds light on the challenges faced by Qun Films but also serves as a microcosm of the broader struggles within the Indonesian film industry during the pandemic. It underscores the importance of adaptability and collaboration for MSMEs to navigate unprecedented disruptions, offering valuable insights for similar enterprises grappling with the long-term ramifications of the global pandemic.