Abstract
The traditional service design methodologies present challenges for design novices, particularly in forecasting and creating personas, due to their complexity and reliance on historical data and predictive analysis. This is especially prominent in government service design, hindering the inclusion and innovative approaches necessary for addressing public service complexities. Addressing this, the research paper introduces two novel design methodologies – the ‘Ripple Method’ and the ‘Mindsets to Features Method’ – developed to address complex public service challenges and enhance inclusivity. The ‘Ripple Method’ focuses on change management and sustainable development, employing a backcasting approach to initiate the design process, while the ‘Mindsets to Features Method’ proposes a realistic approach to mapping users’ mindsets. The study sought to empirically examine the impact of these methodologies, particularly on novices, and their potential to shape the future trajectory of design education and professional practice. The research employs backcasting and forecasting methodologies, with backcasting standing out for its promotion of innovative thinking and its adaptability to complex service systems. This differentiation highlights the potential of backcasting to align with the ambitions of service design thinking, particularly for novices. Preliminary findings support the strategic integration of these methodologies into standard design frameworks and propose recalibrations to traditional design education paradigms. The ongoing analysis aims to pave the way for the broader adoption of these methodologies benefiting those new to design.
Presenters
Eman El FayomiDirector of Service Design and Consulting, Canadian Digital Service, Federal Government of Canada, Government of Canada, Ontario, Canada
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Design Thinking, Research Methodology, Design Methodologies, Service Design, Backcasting
