Abstract
This paper discusses how the intertwining of graphic design and literature can challenge gender stereotypes and work toward more inclusiveness of women in society. Graphic design and literature are historically two fields in which women have struggled for a place and recognition for their work. With notable exceptions, sometimes hidden behind gender-ambiguous names or even design agencies, both areas still lack gender equality. Even major anti-establishment design movements, such as those of the 1960s, Punk, and Rave, have little to show on women’s contributions at first sight. One must delve into a rabbit hole to find more about the women of these design phenomena. The same happens in anti-establishment literary movements that impacted graphic design, such as the Beat Generation, in which women are regarded more as muses or companions rather than being known for their work. This research explores how graphic design can work against today’s women’s social bias together with literature through the case study of Pro.Vocazione, a contemporary Italian feminist magazine that challenges the public with the visual outcome that the intertwining of graphic design and literature processes propose.
Presenters
Juliana F. DuqueResearcher, Graphic Design, CIEBA - Centro de Investigação e de Estudos em Belas-Artes , Portugal
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
GRAPHIC DESIGN, WOMEN IN GRAPHIC DESIGN, LITERATURE, FEMINIST MAGAZINE, GENDER
