Seventeenth International Conference on Design Principles & Practices

Abstract

This study aims to understand the perspective and knowledge of visually impaired (VI) individuals towards fashion brands from a national perspective focusing stores and regarding mainstream and inclusive products. The methodology is based on qualitative and exploratory approaches. The technique for data collection relied on in-depth interviews and counted with a sample of 25 VI individuals with distinct diagnoses. The interviews were conducted face-to-face, through telephone and videoconference. For data analysis, NVivo software was used. This study brought a new and original context to the scientific fashion field for Portuguese designers and brands. It can be assumed that this study is an asset for designers and fashion brands interested in having a more accessible and inclusive approach to their business strategies and products.