Abstract
Designers often form a collaborative relationship with the technical masters of their field, especially in the production process. Yet, more often than not, the designer is solely responsible for giving exact and specific creative directions, and possess the right to full ownership of the creative work. Although this relationship is accepted as general practice in some industries, there may be missed opportunities for collaborative creativity. The aim of this paper is to explore new modes of creativity through challenging existing ideas of creative co-ownership in collaboration. This paper examines an experiment of collaboration between a graphic designer and a sample maker at the garment district located in Changshindong, Seoul, South Korea. The researcher of this paper participated as the graphic designer, and employed autoethnography research method to describe and reflect on her experience. Certain measures set this collaboration apart from others. First, the designer and maker set out to develop a fashion item for a viable business, rather than a student project. Then, they signed a contract promising equal rights to the profit. Lastly, the designer and maker were both involved from the design concept phase, and worked in tandem throughout the entire process. We found collaboration forced designer and maker to search for ways to find their own agreement on creative co-ownership, and the conflicts and negotiations lead to unexpected creative solutions. Finally, we proposed five questions designers can ask themselves during the design process to examine potential for collaborative creativity.
Presenters
Jang Sub LeeStudent, MA, Seoul National University, South Korea Soo Hyun Shin
Doctoral Student, Department of Design, Seoul National University, South Korea
Details
Presentation Type
Theme
KEYWORDS
Creative ownership, Collaboration, Maker, Autoethnography, Graphic design, Fashion design
