Abstract
In the design field, it is common to use moodboards as a way to visualize ideas, concepts, or even references and inspiration elements for the realization of projects. Moodboards are a type of visual language themselves that can consist of a collage of images, text, or samples of objects that inspire design. They can be one of the most valuable tools in the whole design process because they can be fast to initiate and provide early direction and insight shaping the time-consuming stages of design development (Garner & McDonagh-Philp, 2002). In the end, the works presented by students often do not reflect all of the work that they have in the early stages of a design project. This paper presents a new tool for graphic design that intends to help students with design projects, “The Graphic-Semantic Expression map” (GSEM). This tool aims to help organize, gather, and filters expressive codes, synthesizing a structure of connections to the visual statement useful to the design project. The proposed map tries to overcome the difficulty of collecting these elements and aims to help the student designer at the intersection and interpretation of the images that the students collect. In this paoer, we will also report the results of the implementation of the GSEM in the creation of the brand mark for the “Association Against Femicide”. The aim is to assess whether or not this tool helps students in this process of brand creations without limiting their creativity.
Presenters
Cátia RijoAssistant Professor, Art and Desing, Escola Superior de Educação do Politécnico de Lisboa, Portugal
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Creative Process, Development, GSEM
