Fourteenth International Conference on Design Principles & Practices

Abstract

Responsibility to the society does not appear out of thin air; the acquisition of this feeling is a labour-intensive process. That is the reason why we study various aspects of socially oriented design at our Institute. The purpose of this approach is to generate the sense of responsibility in students and in others via their artistic efforts. However, creativity alone is not enough to make the difference. In our paper we scrutinize other factors influencing this highly complicated process as exemplified by two socially oriented projects carried out by our students. The first one still continues at the Moscow Bakulev Hospital and involves volunteer graphics classes to help rehabilitate pediatric cardiac patients. This charitable project includes designing prints for sweatshirts that turned out to be highly sought by the industry and marketing. The second one is also a socially significant case represented by our students who developed artwork and final design for a Moscow Ring Subway Train to promote 2019 Winter Sports Universiade that took place in Krasnoyarsk, Russia. Later many of these images were chosen to become the official symbols of the Universiade, while some of the students got personal grants from the Organizing Committee.