Abstract
After the high of fieldwork, the research and design team must now figure out “What does this mean?” and “What should we do?” This challenging intellectual task is complicated by the need to advocate for the user while also integrating the priorities and points of view of a variety of corporate stakeholders. The workshop focuses on two common pain points of this synthesis stage: the emotional (how we navigate interpersonal relationships to come to alignment) and convergent (how to prioritize when faced with tons of data and ideas). Participants will learn how to externalize the hidden criteria that is the secret to getting client commitment and engagement.
Details
Presentation Type
Theme
Design Management and Professional Practice
KEYWORDS
Users, Clients, Decision Making, Collaborations, User-centered design, User research, Innovation
