'Ya tozhe' (Me Too): A Communicative Tool for Engaging and Empowerment Volunteers

Abstract

The research aims to share the results of the collaborative project between a university and a local charitable organization. The intention of the project was to develop a tool of communication, a platform that would become a point of interaction between people with disabilities and potential volunteers. Today people with disabilities have more opportunities than they used to have decades ago. However, despite all the effort that charitable organizations have put into the development of the accessible environment the society is not ready for open communication with disabled people. Design can facilitate dialogue between representatives of different social communities, express their interests by forming a message in a visual form providing the possibility of a profound perception not just at the level of data but at the level of meanings. The project ‘ya tozhe’ is a set of information materials that could be used both for conducting an introductory lesson for the volunteers and for rising awareness among a wide audience. The project considers emotional and rational levels of perception. The objective of emotionally charged content is to strengthen motivation, to develop empathy and to prevent possible rejection at the first acquaintance; the objective of methodical sections is to empower volunteers with professional skills and knowledge. It also contains interactive elements designed to impart disabled people’s perception of the world.

Presenters

Valeriia Rumiantceva
Saint Petersburg University

Tatiana Aleksandrova
Lecturer, Design, Saint Petersburg University, Russian Federation

Galina Lola
Prifessor, Department of Art, The Saint Petersburg State University

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Design in Society

KEYWORDS

Social Innovation, Sociability, Disabilities, Multimodality, Awareness