Abstract
Diverse culture, varied social beliefs, demographic, and geographic profiles with different languages and different religion make India a very complex country. India is growing fast and moving upwardly with technology and making a global market for others. But still, there is a limitation concerning media penetration to reach out to the rural places. The technological embodiment, psychological presence, and behavioural interactivity perspectives to analyse the awareness campaign better. At times, there are various social taboos which are not talked about publicly, whereas these should be addressed for better well-being. In Indian culture there are such taboos are persisting, which one needs to be addressed. One such issue is the menstruation cycle in teenage girls. There are lots of superficial myths which teenagers follow them blindly. Because of unawareness related to their hygiene, they suffer from illness. That leads to an unhealthy environment. Since numerous individuals would prefer not to discuss this subject straightforwardly and don’t turn out in the community, the VR gadget can be boon to convey these social communication campaigns. VR can give a very personal experience to understand this kind of topic. A teenage girl can see the organic changes in her body and comprehend the period cycle herself glimpsing inside the VR without taking any other individual to help. This paper offers a perspective of the concepts and how to integrate a online reality product to enhance the understanding of social awareness communication in rural areas.
Presenters
Shakti BanerjeeProfessor & HOD, Immersive Media Design, MIT INSTITUTE OF DESIGN, Maharashtra, India
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Virtual, Product, Digital, Design, Social, Awareness, Interactivity, Taboo, Virtual, Reality
