Abstract
The increase in population, technology, and consumption have been assumed to be leading to a rapid intensification in environmental problems that seems to cause global warming. One of the ways of diminishing the effect of those environmental impact is snowballing the usage of sustainable products. Conception of product design and underlying technological changes, societal tendencies, lifestyle of individuals, and governmental implementations might be touching every person in terms of environmental concerns and reaction. Understanding people’s potential environmental behavior needs a multi-dimensional approach to the whole problem. In this a study, user attitude towards green products preference and behavior is examined by employing a multi-stage qualitative and quantitative data collection and analysis considering more than hundred parameters. Various soft factors have been found to be influential that might be considered and woven into the design of products by product managers.
Presenters
Nuri BaşoğluProfessor, Industrial Design, Izmir Institute of Technology, Turkey Sertaç Yilmaz
Graduate student, Boğaziçi University Eda Corbacioglu
PhD, Instructer, Izmir Institute of Technology, Turkey
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Design Management and Professional Practice
KEYWORDS
Green products, Environmental impact, Multidisciplinary analysis, Consumer preferences
