Reconnect - Sparking Environmental, Economic, Social, and Cultural Change through Graphic Design

Abstract

The night sky is a resource that’s vanishing. Across the country, almost half of the U.S. population experiences light-polluted nights. In the developed world, about ⅓ of the world’s population can’t see the Milky Way, according to a new study (Falchi, 2016). Why should we care? Are there dangers to our environment and health as a consequence of light pollution? Can graphic designers use their skills and knowledge to draw attention to the problems of light pollution? This paper discusses “Reconnect,” a senior capstone project created as a strategic initiative to increase awareness and appreciation for the dark sky. There’s plenty of light pollution to combat in our own county. A look at a local town on the website lightpollutionmap.info shows it glowing a dull orange, second only to red in the map’s radiance scale. Lights from heavy industry, parking lots, street lamps, and dawn-to-dusk security lights block our ability to see the night sky a generation ago saw. In addition, experts say it’s affecting our ecosystem, our electricity bills, and our health. ‘Reconnect’ provides people with a platform to learn and to share their deeper connection with the night sky. This comprehensive project works with organizations to bring awareness to individual light pollution problems in communities. As a result, a greater sense of involvement occurred and impactful solutions to light pollution emerged. The overall design evaluation considered the environmental, economic, social, and cultural impacts.

Presenters

Brit William Britton Rowe
Ohio Northern University

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

2020 Special Focus - Advocacy in Design: Engagement, Commitment, and Action

KEYWORDS

Light Pollution, Graphic Design, Storytelling, Design for Good